Drip and java

illustrator       photoshop       indesign

A brand development project where I randomly selected two letters and built a complete brand identity around them. From developing a cohesive color palette and designing a logo that subtly resembles a coffee mug to creating a letterhead, envelope, and business card, every element was crafted to establish a consistent visual identity. This project taught me how to build a brand from the ground up, create a cohesive design system across multiple touchpoints, and make intentional design decisions that effectively communicate a brand’s personality and purpose.