Wrangler x Harley-Davidson

indesign       sketchup       blender

A layout design project where I combined two major brands, Harley-Davidson and Wrangler, to create a pop-up collaboration that blended their aesthetics, values, and audiences into one cohesive experience. The challenge was designing the space within the footprint of two shipping containers while creating an engaging environment that would draw people in. Throughout this project, I learned two new programs, SketchUp and Blender, to model and visualize the space. I also gained a better understanding of spatial design, including how to arrange elements to guide visitors through the experience and how to scale typography on large walls so it feels balanced and impactful.